Carl Shorter

My grandpa, Carl, was a genius at marketing his business through all his years. He used billboards all over northern Michigan. He even had one painted on the top of a barn! He held in-store events with Native American artists and stamped their art with “Ottawa Indian Made”. He used moccasin ...
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The site Grandpa chose for the store, 301 East Lake Street, is steeped in Petoskey’s history and importance. An article in the Petoskey Evening News from 1948 written by Ethel Rowan Farquelle tells her childhood memories of where “Bazil Petoskey’s store was on the corner of Lake and Petoskey ...
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Carl started as a Pharmacist’s Apprentice and then was a very successful manager of Teysen’s Gift Shops in Mackinaw City in the summer seasons of 1940, ‘41, and ‘42. Even though the country was still in the Great Depression, Carl was able to double the sales of Teysen’s Gift Shop! There w...
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Carl Shorter, Homer’s grandson, and my grandpa attended school at Pellston High School, in Pellston, Michigan. When he was a senior, a girl named Ruth transferred to Pellston after the Levering High School was closed, and it was then that Carl and Ruth met. Carl was the class president and a bask...
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In 1931, the high school students from Levering, six miles north of Pellston, were moved to Pellston High School and the Levering High School was closed. There were several new students in Pellston, and one was Ruth E. Cooper, a petite girl with light-colored curly hair. She was a junior, and Carl...
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